Inspired by Art Deco, 209 Mare brings the cornerstone foundations of this decadent era of luxury, exuberance and glamour, with a modern-day mentality. The label levates men’s luxury beachwear to a new level of exclusivity and luxury allowing to conquer summer’s exclusive destinations with elegance and poise.Read More
It takes a certain ‘je ne sais quoi’ to deliver what the Swiss seamlessly manage to do and Baselword is no exception throughout the years of its splendid existence. One hundred years to be exact.
As one of the world’s most unique jewellery and watch shows gets underway, all eyes are on the key players from the sector who contribute to what is arguably, the most brilliant industry in the luxury world.Read More
Casual & Aimless. You enter to the promised land of First Impression with high hopes, only to find out that the other is stuck inside his own head, without ability to think beyond his own concerns and routines. The great majority of First Impressions you experience are utterly haphazard muddles of assemblies.
This narrow-mindedness of others represents immense possibility to anyone who seeks to succeed in life. You need to learn think beyond yourself. Plan ahead.
I am going to share a secret with you. You know this to be true, yet no one have told it to you. The finding has been published only in an obscure academic magazine called Journal of Consumer Research just few years ago.
Imagine yourself meeting your idol, someone you respect, - in person. You are alone with him and you have a glimpse of him. The First Impression is created. Then, imagine you in a group of people, your friends, meeting the idol. You do this together, - take in the First Impression the idol creates for you.
Now read carefully. This is important. The research that the Oxford researchers did, found out that the joint experience, the one where you get to meet your idol in a group, trigger “a more holistic (less analytic) processing style”.
Interpretation: Joint experiences are more open for insinuation. You are more in charge of your First Impression when there is a group of people experiencing it.
The second finding: “…evaluations of later episodes assimilate to first impressions.” Interpretation: The first impressions experienced with others have even bigger impact than when experienced alone. The First Impression done in front of a group of people, overshadows the experiences afterwards.
Law of First Impression. People in groups are biased to be inattentive. Use this in your advantage. Strengthen your First Impression by making it public, more the people, bigger the snowball effect. Hone your skill to make a precise and favorable First Impression in front of a group of people. Make your public appearances to your masterpieces. When mastered you can be sure that it has magnified effect. You have planted a seed and it grows in the minds of others.
Final Note. If perfected, this skill of Mass First Impression can lead to unprecedented success in your life. People will fall under your spell and your life becomes smoother and grander. It is now up to you decide how your First Impression looks and feels. Master the Mass First Impression and you will Master your Destiny.
My name is Max Noble. I am an Adventurer, Cosmopolitan & Life Connoisseur, and I commit acts of nobleness around the world. I am authoring a book titled part of "The Laws of First Impression", which this article is part of.
This is a trick. Yes. This advice is so easy that anyone can it pull it off. Any day. Anywhere. Regardless the resources or time. This trick is so easy that it can be explained in one word.
You have a boring life. Maybe not all the time, but most of us live predictable and routinely life and while it gives you the safety and comfort, it you will slowly degenerate you and if you are experiencing too much boredom, you will eventually become a bore.
Let’s say that part of your life recuires a specific dress-code. This is typically your work. All work places have a dress code. Suit, casual, semi-casual, uniform, you name it. You follow that and it becomes a routine. You dress the same way everyday. You have become a bore.
Boredom is one of the biggest curses of modern life. To avoid this curse, there is an easy solution that you can implement immediately. When done correctly it will make your day pleasant and make you smile and more interesting in others eyes.
This advice is so important and easy that every parent should teach it to their children. Understand this: You are an individual. You are unique and you must express your personality. Otherwise you’ll disappear with the next wind to the land of non-existence. You don’t want this. You want to be remember. You want to be yourself.
Truth of First Impression. The quickest and easiest way to express your personality in non-threatening way is to add a small dash of ornamentation to your appearance. We all have stories with us. Show it in your image. Start small. If your work place is conservative one, add a pocket square to your outfit. Or if you are working outdoors, take the robust diving watch on. For women there are many options from ear rings to scarfs and nail designs. It is an endless land of opportunity to make your day more inspiring and to have maybe even a conversation with a new friend. Visuals work. The people who are in good mood and are social, are the ones who will not only notice the dash of your ornamentation, but will come and talk to you. In positive spirits.
Final Note. Ornamentation, not only it is easy to implement, but when mastered, it can also be the key for a successful first contact. Right kind of people, positive, bold, social are all the sudden interested in you and want to talk to you. There is no reason to not to do it. And the one word to remember? Ornamentation.
My name is Max Noble. I am an Adventurer, Cosmopolitan & Life Connoisseur, and I commit acts of nobleness around the world. This was my today's story about How a Dash of Ornamentation can Change Your Life to Better, part of my book "The Laws of First Impression".
Cosmic green is the latest colour to be added to the H. Moser & Cie. collection. This audacious green, reminiscent of the jewel tones of the Northern Lights, continues in the spirit of the famed Funky Blue dial which has become both the brand's signature, and key to its reputation. This colourway is featured on the Venturer Small Seconds XL Purity, an elegant watch which, at 43 mm, has the largest diameter offered by H. Moser & Cie. With a distinctive character, it advocates a return to the essential, illustrating the minimalist philosophy that "Less is More" with a dial that has no logo and features only the 4 main indices. Once again, H. Moser & Cie. has proven that authenticity can provide a power and dynamism which is rarely achieved.
Taking the best from the Concept Series and the other H. Moser watch families, the dial on the Venturer Small Seconds XL Purity features indices at 12, 3, 6 and 9 o'clock. The logo is still absent, demonstrating the power of an iconic product: one glance at the fumé dial is enough to recognise the elegant yet sexy aesthetic of an H. Moser watch. The beauty of the fumé dial shines through, unimpeded, further enhanced by the domed sapphire crystal, the exquisite bezel and the 43 mm diameter. As custom in haute horlogerie, and a tradition for H. Moser & Cie. watches since 1828, the company signature and hallmark appear on the movement side, a subtle reminder of its heritage.
H. Moser & Cie. enjoys combining design cues to create an unexpected effect. To subtly offset the classicism of the Venturer Small Seconds XL Purity, a raw kudu leather strap has been chosen to add a rugged touch to the watch. This shrewd choice by H. Moser & Cie. creates a classical model in the Haute Horlogerie style, but one designed for a modern audience, mavericks with their finger on the pulse of our times, looking for a compelling watch unlike any other.
At the heart of the Venturer Small Seconds XL Purity, with the convex shapes typical of the 1960s and design inspired by historic H. Moser pocket watches, beats an HMC 327 hand-wound Manufacture calibre. Visible through the sapphire case-back, the movement has a power reserve of at least 3 days which is shown in an indicator on the reverse side of the watch.
The Venturer Small Seconds XL Purity Cosmic Green is available in a limited edition of 50 pieces.
18-carat white gold, three-part
Diameter: 43.0 mm, Height: 12.6 mm
Curved sapphire crystal
See-through sapphire crystal case-back
Crown adorned with an “M”
Cosmic green fumé with sunburst pattern
Hand-wound HMC 327 Manufacture calibre
Diameter: 32.0 mm or 14 ¼ lignes
Height: 4.5 mm
Frequency: 18,000 Vib/h
Power reserve: minimum 3 days Hacking seconds
Moser teeth for all wheels and pinions
Movement and components hand-finished and decorated
Moser balance wheel and original Straumann Hairspring® with stabilised Breguet overcoil
Hours and minutes
Power reserve indicator on movement side
Hand-stitched beige kudu leather
18-carat white gold pin buckle engraved with the H. Moser logo
For more information turn to their website where you can discover other marvels of their collection.
Our culture consists of a social codex, - manners that we use to survive with others. It is a necessity. But it is also a game. We nudge each other to one or other direction each time we are in contact with each other. We expect that others behave in specific way.
Some take the rules themselves. Internalize the social expectations. They think that they master the rules. Yet the ones who use and force the rules most are also the most disliked. And that is all right.
"The ultimate right and wrong doesn’t exist. The right and wrong are constructions of human mind. And human mind is of fluid construction." -Max Noble
The rigid people imagine themselves that there is only one way of being and doing things. They know what is right and wrong in this world. Yet, you and I know the truth. The ultimate right and wrong doesn’t exist. The right and wrong are constructions of human mind. And human mind is of fluid construction.
The rigid people are one-trick-ponies (circus ponies who master one trick and nothing else) and this makes them extremely vulnerable. Take them out of their comfort zone and they will be lost. They have programmed themselves to survive in one specific environment, one specific act the time. You don’t want to be a one-trick-pony. You don’t want to just survive in social situations. You want to master the social situations. And that is an art. Not science.
Truth of First Impression. To master the human interaction and to perfect your First Impression, you cannot rely solely on rules. That makes you inflexible, judgmental, one-trick-pony. A graceless know-it-all. People will despise you and with time you will grow even more judgmental and isolated. To stop this, you need to trust your instincts, lower your guards and let the flow happen. Train your instincts together with the social codex. When you meet new people, be the first one to humanize the interaction. Take others in to the warmth of your personality from the first moment, look into their eyes, respect what you see and take action based on that. There is no predefined code. Be bold and create deep, meaningful interactions. Done correctly, it will make you well liked and respected, - a pleasant star of the day.
Final Note. Use of humor is the fastest and most efficient way to move others to ease. Even the stiff people will lower their guards and let them be influenced by you with a successful use of wit. That’s why everybody likes comedians.
My name is Max Noble. I am an Adventurer, Cosmopolitan & Life Connoisseur, and I commit acts of nobleness around the world. This was my today's story about Disrespecting the Rules, part of my book "The Laws of First Impression".
This rule is the most important rule of all. In life. Without it you will never be able to think clearly, produce, be in love or have success. Without it you don’t exist.
You must forget the past. Don’t dwell into future. Stop right now and let these words sink into you. This is a test. How long can you focus on this text. That is your only criteria to success. So much depends on this. Being present. Your focus. Your discipline. Your life. Your life exists only in now. Yet you struggle to read this text and most likely have been interrupted already now. A sound. A smell. A sudden flashback. A worry about forgetting.
"Your life exists only in now." -Max Noble
Your brain is the same brain as your hunting ancestors had. It is build for long social recreations around fire. Bonding with others is what makes us human successful. We are in search of our tribe all the time. Then there are the intervals. The hunt. The excitement. The joy of being part of something playful, yet serious and challenging. Focus. Discipline. The emotion. The passion. This is what we crave for. You know this. You want this. The real life. The real you.
Truth of First Impression. You are not present. This is the common theme of a contemporary man. You are either being sad or joyous about the past or plan or worry about future. It is a rare moment that we found ourselves being present. Yet this is the key to your life. Your life exists only in now. When making First Impressions, your first and most important duty is to be present. Only this way you can take others in. Only in this way you can read others and react accordingly. Only by being present, you can create pleasant moments to others. You need to stop the time by ending the endless chatter in your head. Love the now and the life will love you back.
Final Note. Being present is hard in the modern world, but it is also one of the most rewarding things. You forget everything and are in flow, synchronized with yourself and you surroundings. You forget your ego and its worries. You become whole.
My name is Max Noble. I am an Adventurer, Cosmopolitan & Life Connoisseur, and I commit acts of nobleness around the world. This was my today's story about Being Present, part of my book "The Laws of First Impression".
Representing the state of the supercar art, a one-off Evora Sport 410 has been commissioned through Lotus Exclusive as a tribute to one of its most famous ancestors, the Lotus Esprit S1.
Launched in October 2016, the Evora Sport 410 has wowed motoring press and customers with its combination of effortless pace and intuitive handling. With production limited to just 150 examples a year worldwide, the build schedule is filling up fast.
The benchmark was set by the original Lotus Esprit S1 as seen in the Bond film The Spy Who Loved Me, which celebrates its 40th anniversary this year, and Lotus’ in-house personalisation department has crafted a special, one-off Evora Sport 410 in commemoration.
Combining the latest in Lotus engineering with period details, the new pure-bred supercar takes design cues from the iconic Esprit and integrates them into a car with class-leading performance. Packing 410 hp into a car that weighs just 1,280 kg, it sprints from 0-60 mph in just 3.9 secs.
Jean-Marc Gales, CEO, Group Lotus plc said, “So many of us recall the impact of the Lotus Esprit when it hit the big screen in The Spy Who Loved Me, and we wanted to honour that with a special Evora Sport 410. It’s the perfect tribute to such an influential Lotus, but a world away in terms of its abilities and performance. Supremely fast and agile, rivals’ cars look overweight and underpowered in comparison. Lotus was founded on the principle of lightweight engineering and, even today, nobody does it better.”
The work of the in-house personalisation department, Lotus Exclusive, this one-off Evora Sport 410 features many unique design touches. A special, colour-coded bumper modifies the car’s front end, while the one-piece carbon-fibre tailgate is part keyed white to give the illusion of a traditional liftback. In addition to a black coach line, delineating the car’s waist, it sports a bespoke badge script on the B pillar - in the style of the original Esprit’s graphics.
Nods to the Lotus Esprit S1 from The Spy Who Loved Me continue inside, with the insert panels of the carbon-fibre sports seats and door cards trimmed in the popular heritage Tartan, while red contrast stitching complements the Alcantara® dashboard and console finish.
Beneath the personalisation, this unique car retains all the engineering elements that make the Evora Sport 410 so formidable. From the supercharged, 3.5-litre 6-cylinder engine, producing 410 hp at 7000 rpm and 420 Nm of torque at 3500 rpm, to the highly advanced aerodynamics, which deliver up to 64 kg of downforce, it’s designed to deliver both on road and track.
The Evora Sport 410 remains refined on B-roads, but blisteringly fast when needed. The use of hand-made carbon-fibre components has been key in keeping mass to a minimum, with each specifically designed to enhance the car’s performance. Covering the car from nose to tail, they include front splitter, revised front access panel, roof section, tailgate, rear quarter panels, as well as the rear diffuser.
These lightweight carbon components not only reduce the kerb weight of the Evora Sport 410 but also help lower the centre of gravity, allowing for the recalibration of the suspension, which, along with re-valved dampers and a reduced ride height, provide better body and roll control - but not at the expense of comfort and composure.
This one-off Evora underlines the work of the increasingly popular Lotus Exclusive service. Combining traditional British craftsmanship with modern design, it inspires buyers to spend time tailoring the character of their Lotus with a comprehensive array of options. Jean-Marc Gales, CEO, Group Lotus plc continued, “Our customers have really embraced the Lotus Exclusive service, with 25% of new cars undergoing some form of personalisation. It is well established that Lotus cars come with benchmark performance as standard. Now, thanks to the skilled team at Hethel, responsible for hand building all Lotus cars since 1966, you can specify a Lotus that perfectly reflects your personal tastes.”
The Lotus Evora Sport 410 is limited to a global production run of one-hundred and fifty vehicles per year, and is on sale in Europe and rest of world markets now. A Federal version of the Evora Sport 410 for the North American market will arrive this spring.
This is a lighter note. Not scientifically proven. A fun note. Yet I know it to be the truth. It comes from my wife, the all-knowing oracle of mine.
What do men think? The bitter-sweet truth is that men are utterly simple. We think of women, success and enjoying the life. In that order. We, the men, are efficient machines, created by millions of years of evolution crafted with one thing in mind. Reproduction. Go to any man’s head and we all have three things in common: Sex, Leaving Legacy and Fun.
"Women have many more enemies than men have. And the enemies are very visible. And more the Enemy sends the sex, legacy & fun signals, more enemies they make." -Max Noble
Enter the women and we men are completely and unreservedly mesmerized by them. They have our full attention. They have our brain twisted and rocked everytime they enter the room. We men are the weak sex. We are simple, drooling creatures that love anything to do with those three things. Preferably in one bundle. If the woman possesses even a hint of all the three qualities, we are doomed to switch off our logic and stare. That’s why we are creepy puppies. Our brains do not function properly when women are around.
Ok. Those were my thoughts. Back to my wife. I showed her this, I thought an amazing video, from my friends about Polo.
While we watch movies or anything visual, we need to mirror ourselves in one of the roles we see, otherwise there is no effect. In this case my sub consciousness chose me to become the Polo player standing on moving convertible Bentley, swinging the mallet (a long-handled stick used in Polo) towards the ball and it made feel me pretty good about the scenario.
My wife saw something else. There are glimpses of Polo spectators in the movie. Most of them have the proper Polo spectator outfit on. Meaning sunglasses, some wearing a hat, very nicely dressed most of them. Now to the key finding. I asked what were her thoughts about the 1 minute movie. She struggled to say anything, and I got even more curious. Why this amazing sport and movie makes her itchy? Below is my interpretation and conclusion of the insightful discussion we had about the well-kept secret of women. To be blazenly open, most of it is my own interpretation. My wife might even deny that the discussion had these conclusions. But this is the truth.
Truth of First Impression. Men do not exist in the eyes of the women, - if there are other women around they focus on them. Why? Because their hormones are tribal. Women look at other women to see if they fit into their social codex. Expressed in manners, clothing and values. These other women fit into two rough categories. Friends and Enemies. The Friends are the ones the woman feels safe with. Ultimately, these friends are there for them to support in the case the reproduction and safety machine of man goes broken or is kicked away. Thus the bonding. Women bond all the time with other women because it makes them feel safe. Then there are the Enemies. And there are many of them. Women have many more enemies than men have. And the enemies are very visible. And more the Enemy sends the sex, legacy & fun signals, more enemies they make. They are not part of the tribe. Women are so focused on this Friend/Enemy battle in their head that they don’t see the men. They are in Tribal mode. Unless…
There are two exceptions that switch the Tribal mode off.
Firstly there are the demigods. The ideal husbands that the women wants to share their genes with. They are the saints and rakes at the same time. They can save the babies from burning building, while looking ruggedly handsome. These demigods have the aura that makes women confused, emotional and ready to reproduce right away. At least so say their hormones. My estimate is that about 5% of the male population has this gift. Most of them are blatantly ignorant of it. They just have it.
Secondly, the exotic and unexplainable man that captures women’s attention, not by their good looks, although it helps, but being a stranger. The woman is fascinated by this mysterious man because he offers better survival for her genes. Mixture of two wildly different gene pools has better survival change than two very similar gene pools. She is fascinated by the opposite of her, the color of the eyes, strange habits or manners, the adventure. Break from the usual routine.
Final Note. To capture woman’s attention, the man's first impression needs hint either demigod or exotic creature, preferably both. Otherwise women ignore the man and pay attention to other women.
My name is Max Noble. I am an Adventurer, Cosmopolitan & Life Connoisseur, and I commit acts of nobleness around the world. This was my today's story about Why Women Do Not Notice Men, part of my book "The Laws of First Impression".
To attract others is a magnificent combination of art and science. There are rules that make sense and others, - not so. At least at the first glimpse.
Accept this: Pure goodness is boring. You are never attracted to pure goodness as much to something that has complex appearance, maybe event slightly sinister. That’s why James Bond has a drinking problem. That’s why Trump won the election. That’s why the women who make men wild, are not the most saintly ones. Forget the unnatural political correctness. People, that include you, love the hint of danger. You are provoked and stirred by it. It awakens you. And you love it. Life is dull and you want to break the dreary routines. You want to love the bad.
To attract others. To make them interested. To make a sale. To convince anyone, you cannot rely on your goodness only. Yes, you can appear as a Saint, but to perfect the persuasion, you need to grow and accept that there are no living Saints. That is why the religions give the title of Saint, when the person has first passed away. When they lived, they were not Saints. Now that the person is not in vigor, the followers are free to construct the perfect image. Only fools believe in perfection. There is no perfection.
Truth of First Impression. When first impression happens, you need to be in charge of it. You don’t want to appear boring. You want others to want you. To do that, you need to accept the fact that a bore will never be as good as someone who creates excitement. The one who grabs your attention will always win over a dull, no matter how good they are. You need to hint something dangerous, forbidden, problematic even slightly threatening.
Final note. Never overplay this side of you when creating first impression. You don’t want to scare off people. You want their full attention, not run or fight reaction. The ideal good-evil balance is depended on you, but during the first impression it must only a slightest hint.
My name is Max Noble. I am an Adventurer, Cosmopolitan & Life Connoisseur, and I commit acts of nobleness around the world. This was my today's story about Evil in You, part of my book "The Laws of First Impression".