IT’S A FUNNY THING ABOUT LIFE; IF YOU REFUSE TO ACCEPT ANYTHING BUT THE BEST, YOU VERY OFTEN GET IT.
William Somerset Maugham
The word Class refers to a timeless concept. The title of this book is probably not immediately recognisable, or understandable, especially if we relate to an industry with products that are clearly derivative.
Class of its Own aims to re-discover and show our readers the essence of class, both going back to its tradition, and highlighting its contemporary inflections. That is why “of its own” came about. It is because true class is that which adds nuance to a lifestyle, at times it is instinctive and natural, at times it has to be earned by working at it; yet it is always recognizable, even if it cannot be easily decoded.
Our book is a guide of suggestions addressed to men who are willing to embrace them, and appreciate quality in every aspect of their lives. The true value of information, entertainment, clothes, pleasures, like class itself, is unfortunately not for everyone. Class of its Own can only be found in very select locations in every main city. This is not because we are promoting any kind of exclusion prejudice, but because the book treasures its quality readers. It needs to be explored by expert eyes and in some cases it will spot them itself and invite them into its world.
The book is divided in twelve segments, dedicated to the different aspects of a man’s lifestyle, from economics to fashion, not forgetting music, travel, design, and of course women. The common denominator is simply the search for the Ultimate.
Each segment has a specific dedicated chapter, this is to highlight the intention of going in depth into the different aspects of class. Of course all topics are treated in parallel, as we propose a complete lifestyle, however such a division enhances the specific competences with which Class of its Own will approach.