Coined l'enfant terrible in the super yacht industry for his somewhat controversial and daring designs, it is time to delve into the mind of Alexander McDiarmid, whose creativity is constantly at the forefront to outdo the norm and whose 3 ½ year old son is his biggest critic. Is it a case of the good, the bad and the ugly, or simply genius? We let you decide.

Who is Alexander McDiarmid in your own words?
A humble design merchant serving his clients as a purveyor of creativity.

Who is Alexander McDiarmid to the outside world?
“Beautiful designs.”
“Incredible design from an incredible designer. Truly spectacular.”
Some might say audacious. You have to be if you want to achieve anything great in life.

When did you know you were a born designer?
I had an early Montessori education and remember overhearing the teacher talking with my mother regarding something that I had created that day. Later on, brilliant high school teachers who encouraged and pushed me. Industrial design is in the middle of the art and science spectrum so it made sense to study the subject.

Where does your creativity stem from?
They say the creative adult is the child who survived. As the son of an engineer and private chef, I was always reading about how things work, drawing with my father’s drafting equipment and building things, all while watching beautiful, edible creations come to life.

Five words to describe your design style/ethos.
I don’t have a style. That’s five words.
Designers should not follow trends especially not for superyacht design. 

Take pride in your work and set yourself apart from the rest. Trends fade, style lasts.

Do you think your personal or professional parcours has shaped who you are?
Absolutely and you are continually shaped by your environment and experiences both professional and personal. Long standing industry friends who have and continue to be with me from the start of which I am very grateful for their continued influence, help and guidance.

What rocks your boat in terms of design? Not necessarily yachting related…
I love aviation design, fast jets in particular, military and civil design. Car design, futurism, absolute crisp graphic design and beautiful furniture design. I find angles, surfaces, details and symmetry exciting yet all very soothing.

Who branded you with “enfant terrible” and do you think you are?
A Canadian luxury lifestyle journalist based in Shanghai, Stephan Luc Larose. He was one of the first journalists to see my early concepts and feature them in a Chinese yachting article. Shortly afterwards Michael Howorth of Superyacht News amongst others and it stuck. It is a label but very humbling at the same time. I guess it’s a reflection of my work in what is still a very conservative yachting industry. A rebel with a design cause you could say.

What is your stance of the yacht designs we currently see at sea?
We are in a sea of utter mediocrity with regards to the majority of current yacht design. While there are some gems out there they remain few and far between. I’m always curious to see the differences in exterior design and styling solutions by Naval Architects and Industrial Designers. You cannot command both disciplines and expect great results yet sadly it occurs all too often. When you read certain comments in the yachting press you can perhaps see why many yachts look the same: I try to repeat some details that I’m particularly fond of but give them a new twist and make a little change here and there to make it more original and ensure that the clients feel that they’re getting something completely different.
The continued selling of on-spec, usually white or beige, same-as-it-ever-was yachts to repeat customers seem to be the only profiles that regularly move and keep the industry afloat. With the arrival of M/Y A and more recently S/Y A these are true bespoke superyachts in every sense of the word. Not just for their LOA or size as is often the case, but fresh design thinking by their brave, innovative and visionary owner. They are by no means to everybody’s taste but that really does not matter.

Name one factor that makes your projects unique or is their unique selling point?
I’m very lucky to have an imagination and often just joining the dots by making relevant connections.

What is the next step in yacht design?
Introduction and integration of the new and next generation of owners who will bring their visions of yacht design to the industry. It is the job of the designer to provide intelligent solutions for their clients and even the most adventurous designs can be regulated. Reading a recent interview with one of the main brokerage companies who in describing the next generation of new build owners concluded:

They like daring designs, and they don’t want to own a yacht like their grandad’s.

What’s your favourite yacht design to date?
The one we are currently working on. It’s pretty. And daring.

Who loves/loathes your designs?
My son. At 3 ½ years old you will not find a more honest design critic. However it has always been and continues to be a succinctly love or hate reaction to my work. I have heard that there are some traditionalists in the yachting industry but things are changing.

Ecological yachts - your take on them?
I don’t think we will ever see a true ecological yacht if you think about the materials that go into the construction. It’s clever ‘Green Marketing’ industry wide but we do need cleaner propulsion and stricter sustainability in material choices. They say 25-30 years for electric aviation solutions so a similar time for yacht propulsion. You cannot rush chemistry in terms of battery technology so we are still a long way off from being able to power and propel a 100m+ superyacht by battery alone.

If you could have any yacht in the world, which one would it be and why?
If I could be an owner for the day only… Christina O, the original superyacht and to sit at ‘Ari's Bar’, created by the original superyacht owner. She was originally a WWII anti-submarine River-class frigate. True visionary, conversion thinking for the time by her owner, old school elegance.

What in your mind are the key amenities any yacht should have?
Owning a yacht should be fun above all else. Amenitiessuch as light, space, volume, comfort, privacy, relaxation should contribute to this enjoyment. Heli deck, beach deck, wellness area, submarine and a well stocked tender garage of toys. Dare I say some real innovation too?

Client vs Designer or Designer vs Client?
Client is always King & Queen. It will always be their yacht design project. But a designer must have the crucial ability to say ‘No’ to their clients if needed. If the laws of physics or manufacturing dictate something cannot be done… Find a solution.

What do you do to make the world a better place?

For the design world I try to give younger designers their first experience and opportunity in the industry. I remember that feeling landing my first design job and starting my career. For the real world, Aix-en-Provence is a very wealthy society bubble and with this comes a lot of homelessness. We regularly bring food and water to those who need it especially during the current heatwave. In general I am a stickler for recycling also.

Outside of the realm of design, what do you enjoy?
My wonderful wife and our family time. Watching our two young, bilingual children growing up, their creativity astounds me. Also cooking. We have beautiful fresh, local and seasonal ingredients here in the South of France. The French really know how to live well.

Your favourite spot in the world?
Our ‘Mas’ home set amongst the olive and almond groves of Provence. We are on the ‘Route des vins’ and spoilt for choice with Côtes de Provence.

What is one question you would like to be asked, that has yet to be asked and what is the answer?
Do you have a design hero? Industrial Designer Raymond Loewy for the magnitude of his design projects across a variety of industries. He dreamed big and made the 20th Century beautiful.

For more information contact Natalia Langsdale of Bright Creativity.


Creative Director and artist, Gyunel at work in her London-based atelier.

Creative Director and artist, Gyunel at work in her London-based atelier.

GYUNEL is a luxury brand known across the globe for creating the absolute finest in bespoke couture. Highly reputed for its exquisite craftsmanship and timeless design, it has grown to be a top choice for the world’s most influential women, whilst modestly gaining much admiration and recognition from the international press.

Founded in 2005 by Azerbaijan born, Gyunel, who then embarked on a creative quest to retell the story of timeless fashion, GYUNEL today caters to an exclusive couture clientele, offering an unparalleled by-appointment-only service at the House’s opulent showroom just opposite Harrods in London’s Knightsbridge.

With an eye for refined craftsmanship, elegance and reverie, GYUNEL has undoubtedly set a new standard in the realm of bespoke couture. Before expanding her horizons in fashion and couture, Gyunel was a successful artist. Each of her collections starts with her creative oil paintings, and is then transformed into working fashion designs.

These paintings are subsequently turned into prints on duchess, organza, crepe de chine and georgette created in-house in her London atelier. Gyunel is known for her ethereal prints and unique designs across all collections, and the supernatural theme of this collection continues to prove her signature creativity. 

Friends of the brand include Natalie Portman, Sharon Stone, Michelle Yeoh, Eva Longoria, Cara Delevingne, Olivia Palermo, Erin O’Connor, Yasmin Le Bon, Coco Rocha, Izabel Goulart, Nina Agdal and HRH Princess Al Said of Oman. 

Friends of GYUNEL wearing her creations at high profile events worldwide.

Friends of GYUNEL wearing her creations at high profile events worldwide.

At the GYUNEL Couture Autumn/Winter 2017-18 collection presented during Haute Couture week in Paris, France, all eyes were on the place Vendôme celebrated landmark that is the Hotel d’Evreux. The event took its form as a runway show attended by the likes of actress Marisa Berenson, fashion icon Christina Pitanguy, bloggers Kristina Bazan, Daniela Botero and Zara Alexandrova and designer Olivier Lapidus with his two daughters, Milla and Koukla.

A star-studded congregation arrived at the GYUNEL Couture Autumn/Winter 2017-18 show.

A star-studded congregation arrived at the GYUNEL Couture Autumn/Winter 2017-18 show.

On the catwalk appeared model and philanthropist, Petra Nemcova in ‘Fitna and the Bull’ (look 11), carrying a bull-shaped sculpted artwork on her shoulders, thus tying in Gyunel’s inspiration with the focal point of women’s empowerment principles.

Inspired by George Orwell’s dystopian masterpiece “1984”, as well as Kurt Wimmer’s “Equilibrium”, Gyunel’s latest couture collection combines avant-garde architectural lines with natural elements in what she describes as “what I imagine the characters would try to create for their utopia, after destroying the dystopian regime”. Her outfits represent an impression of nature and abstract modern architecture working together to create an otherworldly universe, full of balance between the modern and the organic.

This collection tells the story of a girl that teleports through time and space, from old books to parallel universes and mythological lands. Gyunel describes her muses as Luc Besson’s “Lucy, a character who takes drugs and begins to acquire increasingly enhanced physical and mental capabilities, such as telepathy, telekinesis, mental time travel, and the ability not to feel pain or other discomforts”, and Fitna from the Azeri folktale where a young girl carries a calf on her shoulders every day until adulthood at which time the calf has grown into a full-sized bull, in order to impart a lesson to the King that one can achieve everything with practice.

There is a beautiful sense of escapism in this particular story, and the colour palette follows this journey, as the collection flows from dark to light. Structured textiles representing the two contrasting worlds of nature and urban modernity fuse together in perfect harmony. Techniques include twisted bugle embellishments, structured translucent organza surfaces with visible loose metallic threads woven with jacquard to emphasise the turmoil one must go through when plotting against their old ideals. Geometric diamond cuts coupled with soft metallic abstract prints highlight femininity and demonstrate strength within the muse. From a dark past, our muses move towards an optimistic, idealistic future.

This Is Where The Fashion Is Born - Behind The Scenes Photos


It is a sizzling hot morning in June, and the clocks are striking ten. The most influential menswear trade show in Florence, Pitti Uomo has opened its gates wide open. It is a mismatch of an pre-Interet era trade-show and Instagram fashion purists’ playground. The paparazzi’s and various fashion hunters have lined up their big lenses towards the eclectic crowd. People passing by are professionals. They know exactly how to look, smile (or rather not to smile), pose and still keep moving like it was a day like any other. Except it is not.

Behind every Instagram profile, there is a much more complex person that’s the key to understand the style and fashion you see now in magazines, Youtube and with half a year delay, on street. Pitti Uomo is the place where the fashion is created, shared and celebrated by the Internet era creative geniuses.

Today is the day these prodigies of fashion and creativity show their results of months, maybe years’ preparation. And every time, Instagram goes mad about these guys. They are free prey for the hungry bloggers, photographers, journalists, tv-hosts and their followers love it. It is the powerful mixture of genius personalities (with vast followings), their unique creations and the background of gorgeous, mediaval Florence that creates this fiesta of creativity and marvel. And the Internet loves it. There is so much rich content for the bloggers and photographers that the Internet frenzy doesn’t stop until the next Pitti Uomo starts (after 6 months). But is not only the media that is interested about the latest creations. The exhibition halls around the Piazza where the creative geniuses show their feathers are full of Big Fashion Corporations, holding their breath and making notes what to include to their next collection. This is where the fashion is born.  

My name is Max Noble and I am an Adventurer, Cosmopolitan & Life Connoisseur and I am writing a book titled "The Laws of First Impression - Your guide on how to Master the Power of First Impression"

The Quest for Perfection Meet 'Lunar', Hasselblad’s new mirrorless camera, introduced by the company’s New Business Development Manager Luca Alessandrini…

At the heart of Hasselblad’s technical perfection lies Victor Hasselblad’s passion and drive for producing photographic equipment, pursuing the ambition of helping photographers communicate their own personal visions of life. So it only seems fitting that it was a Hasselblad camera that astronaut Walter Schirra took into space in 1962. Walter had painted the 500C's metal surface black to minimise reflections. Now, celebrating the camera’s fiftieth anniversary, Hasselblad has developed Lunar, an aesthetically and ergonomically beautiful piece of camera art, complete with luxury material options and an evocative vintage look and feel, for photography lovers down here on planet earth. Class of its Own caught up with Luca Alessandrini, the company’s New Business Development Manager, for a chat.


Mark Belane: Lunar is the first product to be released by the company’s new Italian design center in Treviso. Tell us why it is so unique and how it will change both the Hasselblad universe and the photography market.

Luca Alessandrini: I joined Hasselblad in 2011 and I come from the very different professional background of cars and appliances etc. After a meeting in Hong Kong with Larry Hansen, the CEO, we both agreed that this industry follows rules that are totally set apart. All the other markets share one common feature: the customer’s options are virtually unlimited. The only restrictions are related to their personal taste and/or their income. Photography splits its customers into two categories, the professionals and all the others. Our idea was to create a top-quality camera for everyone to use and appreciate. In the seventies and eighties, it was the
mechanical value that made a difference when buying a camera, so it was common to evaluate its manufacturing and aesthetic appeal and pay attention to details like the shutter noise and the solidity of the buttons. It was the same approach as when purchasing a car. After the digital revolution, with the internal sensors replacing the films, electronics took over, with their continual changes, which made it pointless investing in well-made cameras for the mass market in Europe. Now that this trend is slowing down and the megapixels of the medium-high range have reached a steady maximum, there are new possibilities opening up. We decided to
take on the challenge of bringing the traditional Hasselblad quality to a digital camera, focusing on durability.
Lunar can be described as a top electronic object that is extremely versatile, made of precious and resistant materials and dressed in a retro design. It is an upstream product, which is why it is so unique.


Lunar combines lots of different high-tech materials. Can you explain to us how you came up with these solutions?

I am proud to say that we used the best technology available for every single component. The camera front is made of carbon fibre, which is pure resin, indestructible, undyed and stable at any temperature. The compression moulding carbon fibre technique, finalised by the aerospace industry, combines the strength and lightness of the material with the precision and design freedom of injection moulding parts. Traditional aluminium was chosen for the body because of its resistance to corrosion and its durability. The metal is treated with PVD (Physical Vapour Deposition), which makes it harder for high-speed cutting tools, and also provides a bright aesthetic finish. The meticulous selection of materials involved every detail, starting with the controls, made of uncoated titanium, which is potentially everlasting thanks to the metal’s extreme resistance to corrosion. Veneto, the north Italian region where we are located, was essential for obtaining such results as it is the industrial epicentre of the country. We have been collaborating with suppliers who had never worked with photography before. They were asked to push their technological know-how to its limits. Now that we have managed to build such a network, it will be virtually impossible to imitate it. 


The decision to open a design centre in Italy is very interesting. Is technology re-discovering the appeal of design?

In a way, yes. It is a question of appreciating the physical contact with the object again, of perceiving the camera as a luxury accessory of one’s lifestyle. Lunar is a pleasant object to hold in your hands. Its ergonomics, its weight and its design all contribute to the experience. Being launched on the 50th anniversary of the 500C camera, the first to go into space in the hands of astronaut Walter Schirra, the starting point of the Lunar design was to pay tribute to the old box-shaped camera. The strict squared lines of the body have been combined with the sinuous curves of the ergonomic handle, which became both a very useful and pleasant feature and the main precious, decorative element. The customer can choose their grip style from a selection of different luxury materials. Lovers of the high-tech look can opt for the carbon one; light and resistant, in three different colour shades: silver, titanium or black. For those who prefer to own a unique product, the Lunar grip is available in natural Italian wood, beech, olive, pear and mahogany, all undyed and with a waxless matt finish. There is also a luxury option that involves the best Italian leather, including the type used for the most exclusive car interiors, in a wide variety of colours. There is also an exclusive made-to-order version, with golden details.

Can you tell us a little about the development process? Was there a collaboration with external experts, such as with professional photographers for example?

This kind of external help is very useful when you are working on a product for the professional market. In this case, a mirrorless camera with the Lunar characteristics simply didn’t exist, apart from in our minds, so we were worried we would receive unhelpful feedback that we couldn’t trust. We decided to develop the project internally. We worked on hand-made wooden prototypes. Our team, which includes me, the president, the designer and the technicians, met every two or three weeks to evaluate the progress. We did not stop until we found the perfect combination of elements that satisfied everyone’s ergonomic needs, especially while using the different kinds of lenses and the viewer. Afterwards, we developed a detailed plywood prototype, and, after a three-dimensional scan, we cut the different components. This will always be our work philosophy, in the purest Hasselblad tradition, just like Viktor Hasselblad, who also developed his cameras using wooden prototypes. Both the Lunar and the 500C models were displayed side by side at the launch of the new camera. In addition to its vintage ergonomic look, Lunar is packed with cutting-edge technology, like the 24.3 APS-C 24.3 megapixel sensor with the BIONZ™ processor.


Would you like to tell us more about the choice of hardware and the collaboration with Sony?

We decided to use an advanced Sony platform, adapting it to the professional photographer world, inside a camera assembled entirely in Sweden, with the Hasselblad know-how, while the external part is entirely made in Italy. We basically combined three beacons of excellence. Sony has been the undisputed leader in the manufacture of electronic components for years now, supplying quality sensors for other photography companies. As Hasselblad represents excellence on the professional market, ours is the perfect partnership. The Japanese company is way ahead of everyone else in terms of technology; its basic hardware is of the highest level. The Lunar sensor is the largest in the compact system camera segment, and larger than most DSLR s on the market, resulting in a much higher image quality, a lower noise and a faster response. Combined with the A type Sony bayonet, which can integrate bigger lenses, the possibilities of this camera are endless.

And what about its software?

In simple terms, I would say that it contains all the best options available in the digital photography segment. Every option is set to be handled both in manual and automatic mode, to combine the best of both worlds. It is very user friendly, so also suitable for amateurs who have previously only experienced compact cameras or mobile phones. Thanks to the quickest BIONZ™ processor available, it has excellent real-time performance, while the average compact camera usually suffers a slight delay in the shot. It has a huge selection of functions, aimed both at the quality of the picture and the entertainment of the user. One of its best features is the low-light mode. Lunar can take 6 to 8 shots in succession to obtain the perfect one. Other interesting ones include the intelligent face registration, which can recognise up to eight faces and focus on them, while adjusting exposure and other settings, or the great sweep panorama mode that automatically takes a series of shots and stitches them together into a hi-res panoramic photo. We basically compiled the best of the compact cameras apps, including thirteen creative styles, fifteen picture effects, eight scene selections, not forgetting an advanced anti-motion blur mode, which improves the quality of shots taken at long zoom. The same manual 18-55 zoom can be appreciated most when filming advanced HD videos, thanks to its userfriendliness. The more expert photographers can opt for the manual mode and set everything by themselves through the various menus and sub-menus, although they will also value the semi-automatic mode as well, just because it can be very entertaining, even to them.


Ultimately, who is Lunar’s target group? Did you concentrate on a particular segment?

I would define it as a cross-over target group. The camera is very versatile, both technologically and aesthetically, so it can meet the tastes of the young and the old, the novice and the photography aficionado. It’s like a luxury car, you choose the one you prefer and you personalise it according to your needs and lifestyle. It should be an object that represents who you are. Of course that has its price, because Lunar is the highest quality product in its segment, which is why it will be distributed through selected luxury boutiques, as well as photography stores.

What will be the next steps in this new phase for Hasselblad?

We have already announced that we are working on a new DSLR, which we will launch towards the end of the year. We are currently developing the prototypes. Following that, there will be a Reflex. Our plan is to cover the top level of each segment. Those cameras will have the highest price in each category, but if you take into account everything you get for the price, the customer will get even more than they would hope to for their money.

Rampley & Co introduces the BRITISH MUSEUM COLLECTION

The collaboration with the British Museum is made up of three stunning designs. Paintings from India is inspired by several magnificent paintings from India in the museum’s collection. Merian’s Drawings of Surinam Insects & Birds inspired by a number of drawings in an album by the German artist Maria Sibylla Merian and her two daughters. Japanese Scrolls completes the collection, this subtle but intriguing piece takes inspiration from the Museum’s hand painted Japanese Scrolls.

Rampley and Co was born out of a passion to create elegant men's accessories through innovative design, the best available fabrics and quality craftsmanship. We felt that by working with exquisite materials such as Harris Tweed or collaborating with partners such at the National Gallery, the British Museum and the V&A we could create men’s fashion accessories that were truly interesting and unique.

Our men’s silk pocket squares are printed in a factory with a rich history in Macclesfield, an area famous for English textiles for over 300 years, as we look to blend new ideas with the historical roots of British fashion. For more information turn to their website.

RUBIROSA announces the launch of the next level of Gentlemen’s Sneakers

Gentlemen’s Sneakers: An innovative brand to launch through a Worldwide Crowdfunding Kickstarter Campaign

Flavio Agosti, the co-founder of RUBIROSA just announced the launch of the next generation of gentlemen’s sneakers.; the most recent invention and creativity in men‘s shoes designed by hand using top-quality leather and maintaining the exclusive standards of Italian craftsmanship. It is the leading smart and creative men‘s shoe that helps the wearer relax and move better either at home or on-the-go by combining comfort and high quality in line with the ability to correctly secure the shoe with a simple well knitted showlace.

RUBIROSA is a Swiss based private firm established with the primary aim of ensuring that its esteemed customers get high quality and innovative products at great prices leveraging on years of experience in craftmanship, quality control and production management. The firm is focused on designing fascinating and innovative gentlemen’s shoes using the highest quality of leather materials as well as the experience of centuries of traditional Italian craftmanship.

Through a perfect blend of expertise, ancient Italian traditional craftsmanship, sophisticated leather materials and cutting edge technology, RUBIROSA has earned a standing reputation in the design and delivery of the most captivating and fashionable men’s shoes leading to the satisfaction of its valued customers as well as positive feedback and referral. RUBIROSA products are born out of the philosophy of the legendary Latin American gentleman Porfirio Rubirosa; a fashion icon who lived between 1909 and 1965.

RUBIROSA has announced its crowdfunding campaign on Kickstarter to raise funds for the production of the next generation of gentlemen’s sneakers and to finalizise the new packaging components so that the sneakers can arrive in homes across the world as soon as possible. Kickstarter; is an enormous global community built around creativity and creative projects established with the mission of bringing creative projects to life. It is the ideal platform to launch the next generation of gentlemen’s sneakers because RUBIROSA has an attractive and creative product which offers an exquisite way of bringing comfort and relaxation to the users.

Flavio Agosti says, “We believe people are going to fall in love with our new generation of gentlemen’s sneakers and the story of the brand. Our unique and high quality handcrafted gentlemen’s sneakers are made from the finest leather materials using the traditional standards of Italian craftmanship in the most experieced workshop in Italy. It delivers high-performance, unrivalled comfort and durable wearer experience to the users“.

The high-quality gentlemen’s sneakers are aimed at modern cosmopolitans of every age who value class and aesthetics. Men who have certain aspirations for themselves and those around them. Like the style icon Rubirosa, this young label represents an outlook on life: embracing beautiful things, fashion, style, pleasure, personality, authenticity and creativity. The unmistakable character of the handcrafted shoes is revealed primarily in its day-to-day wear and the quality of the materials shines through in their unbeatable wearer comfort.

For more information about the gentlemen’s sneakers visit and to support the Kickstarter campaign visit


Nowadays, timepieces are usually evocative of ones we wear on our wrists but when we trace back the long-winded history of watches, there was and always has been of course the clock. Made in Britain, Thomas Mercer offer the world's finest chronometers. Their philosophy is truly quite straightforward to the point that it is a wonderfully simple testament of their finest hours:

We believe that our duty is to design and manufacture the world’s finest chronometers.
— Thomas Mercer

The master craftsmen behind each clock each in their own right bear the sealing stamp of what makes these pieces of art truly magnificent and unique. The best of British design and craftsmanship delivers an impeccable style and perfection in performance. With each tick of the hand, Thomas Mercer magically turns the accurate measurement of time into an enduring passion that has been ticking along unfalteringly since 1858.

While Thomas Mercer respects the past, they flawlessly continuously reinvent the future while remaining loyal to their heritage and particularities.


Homage to the association of clocks and the world at sea, with over 31,000 marine chronometers produced since late 1890s, Thomas Mercer certainly understands what it is that makes sailors and horological collectors tick.

Mirroring the delights of the sea with their adventure-seeking clients, the Thomas Mercer marine chronometers have played a vital role in many a maritime expedition. Sir Ernest Shackleton relied on a Thomas Mercer instrument during his epic journey across the Weddell Sea in 1916 and the expert time makers even made the chronometer used by Sir Francis Chichester during the 1970 Atlantic Challenge.


A more recent link to the aficionado yachtsmen and women was the stellar collaboration with world renowned designer, Andrew Winch for the 'Classis' piece in 2012. The name Classis, from the Latin word for fleet, heralds the next dynasty of chronometers from Thomas Mercer.

'Classis' by Winch Design and Thomas Mercer

'Classis' by Winch Design and Thomas Mercer

Navigated by Thomas Mercer chronometers, Andrew Winch designs yachts that cruise and travel to the furthest coasts of the sea. For the two names to come together therefore, the partnership was natural, given the exclusivity, excellence and Britishness between the two. The result was a redefinition of the marine chronometer for yachtsmen and women of the 21st century. A combination of mechanical perfection and heritage matched with superb design and innovation.

Alessandro Quintavelle, CEO at Thomas Mercer beautifully encapsulated the idea: "Once the timepiece that enabled adventurers to explore and map the World, today the marine chronometer becomes an objet d'art of revolutionary design, desired and anticipated by the owners of the world's finest yachts.

Their masterpiece, produced in a limited series of 10 units and inspired by the shape of a winch, recounts the most important voyages of discovery in the history of navigation. The departure year, the coordinates of the most significant points reached during the trip and the image of each ship are engraved on the case, and the twelve names are made of satinwood inlaid on a fine ebony Macassar body. In addition to this, the dozen achievements are symbolically united in the Mercator Map standing out from the dial.

The unique style and beauty of the exterior of Classis is also found in the mechanism. The escapement, truly the beating heart of the mechanism, comes in its par excellence Spring Detent form, and, in a masterstroke of originality, is visible on the dial to thus display its extraordinary grace.

The movement marks the occasion with a stunning bi-colour selective finish: a beautiful combination of polished and grenel effects.

Another sine qua non of this chronometer is the gimbals' suspension that allows the movement to remain horizontal regardless of the motion of the ship - ideal for achieving maximum accuracy.

The design, while featuring the traditional elements of a pure chronometer, has in addition transformed the movement itself into an objet d'art, bearing witness to the revival of a sophisticated art form that today can be brought back to life only with great difficulty; only by Thomas Mercer.


The science of timekeeping is encompassed by Thomas Mercer in a mechanical delight. Each one carefully crafted to deliver complete accuracy and rewarding aesthetics. Celebrating the beauty of engineering, the intricate mechanisms are often on show. It goes so far even to say that the instruments have since the Thomas Mercer inception succeeded in several Greenwich Trials, the ultimate test of chronometry, and have been acquired by the British Admiralty. They say that past glories should be matched by future achievements, of course, and thus they maintain to relish every opportunity to develop innovative instruments and new mechanisms.

A feast for the eye and certainly the epitome of classic matched with unparalleled expertise and precision.