This Is Where The Fashion Is Born - Behind The Scenes Photos

 

It is a sizzling hot morning in June, and the clocks are striking ten. The most influential menswear trade show in Florence, Pitti Uomo has opened its gates wide open. It is a mismatch of an pre-Interet era trade-show and Instagram fashion purists’ playground. The paparazzi’s and various fashion hunters have lined up their big lenses towards the eclectic crowd. People passing by are professionals. They know exactly how to look, smile (or rather not to smile), pose and still keep moving like it was a day like any other. Except it is not.

Behind every Instagram profile, there is a much more complex person that’s the key to understand the style and fashion you see now in magazines, Youtube and with half a year delay, on street. Pitti Uomo is the place where the fashion is created, shared and celebrated by the Internet era creative geniuses.

Today is the day these prodigies of fashion and creativity show their results of months, maybe years’ preparation. And every time, Instagram goes mad about these guys. They are free prey for the hungry bloggers, photographers, journalists, tv-hosts and their followers love it. It is the powerful mixture of genius personalities (with vast followings), their unique creations and the background of gorgeous, mediaval Florence that creates this fiesta of creativity and marvel. And the Internet loves it. There is so much rich content for the bloggers and photographers that the Internet frenzy doesn’t stop until the next Pitti Uomo starts (after 6 months). But is not only the media that is interested about the latest creations. The exhibition halls around the Piazza where the creative geniuses show their feathers are full of Big Fashion Corporations, holding their breath and making notes what to include to their next collection. This is where the fashion is born.  

My name is Max Noble and I am an Adventurer, Cosmopolitan & Life Connoisseur and I am writing a book titled "The Laws of First Impression - Your guide on how to Master the Power of First Impression"

MASTER THE MASS FIRST IMPRESSION AND YOU WILL MASTER YOUR DESTINY

Casual & Aimless. You enter to the promised land of First Impression with high hopes, only to find out that the other is stuck inside his own head, without ability to think beyond his own concerns and routines. The great majority of First Impressions you experience are utterly haphazard muddles of assemblies.

This narrow-mindedness of others represents immense possibility to anyone who seeks to succeed in life. You need to learn think beyond yourself. Plan ahead.

I am going to share a secret with you. You know this to be true, yet no one have told it to you. The finding has been published only in an obscure academic magazine called Journal of Consumer Research just few years ago. 

Imagine yourself meeting your idol, someone you respect, - in person. You are alone with him and you have a glimpse of him. The First Impression is created. Then, imagine you in a group of people, your friends, meeting the idol. You do this together, - take in the First Impression the idol creates for you. 

 "Master the Mass First Impression and you will Master your Destiny." Roger Federer by Marc Gysin

"Master the Mass First Impression and you will Master your Destiny." Roger Federer by Marc Gysin

Now read carefully. This is important. The research that the Oxford researchers did, found out that the joint experience, the one where you get to meet your idol in a group, trigger “a more holistic (less analytic) processing style”. 

Interpretation: Joint experiences are more open for insinuation. You are more in charge of your First Impression when there is a group of people experiencing it.

The second finding: “…evaluations of later episodes assimilate to first impressions.” Interpretation: The first impressions experienced with others have even bigger impact than when experienced alone. The First Impression done in front of a group of people, overshadows the experiences afterwards.

Law of First Impression. People in groups are biased to be inattentive. Use this in your advantage. Strengthen your First Impression by making it public, more the people, bigger the snowball effect. Hone your skill to make a precise and favorable First Impression in front of a group of people. Make your public appearances to your masterpieces. When mastered you can be sure that it has magnified effect. You have planted a seed and it grows in the minds of others.

Final Note. If perfected, this skill of Mass First Impression can lead to unprecedented success in your life. People will fall under your spell and your life becomes smoother and grander. It is now up to you decide how your First Impression looks and feels. Master the Mass First Impression and you will Master your Destiny.

My name is Max Noble. I am an Adventurer, Cosmopolitan & Life Connoisseur, and I commit acts of nobleness around the world. I am authoring a book titled part of "The Laws of First Impression", which this article is part of.

Disrespect the rules the society foists on you

Our culture consists of a social codex, - manners that we use to survive with others. It is a necessity. But it is also a game. We nudge each other to one or other direction each time we are in contact with each other. We expect that others behave in specific way.

Some take the rules themselves. Internalize the social expectations. They think that they master the rules. Yet the ones who use and force the rules most are also the most disliked. And that is all right.

"The ultimate right and wrong doesn’t exist. The right and wrong are constructions of human mind. And human mind is of fluid construction." -Max Noble

The rigid people imagine themselves that there is only one way of being and doing things. They know what is right and wrong in this world.  Yet, you and I know the truth. The ultimate right and wrong doesn’t exist. The right and wrong are constructions of human mind. And human mind is of fluid construction.

The rigid people are one-trick-ponies (circus ponies who master one trick and nothing else) and this makes them extremely vulnerable. Take them out of their comfort zone and they will be lost. They have programmed themselves to survive in one specific environment, one specific act the time. You don’t want to be a one-trick-pony. You don’t want to just survive in social situations. You want to master the social situations. And that is an art. Not science.

  "When you meet new people, be the first one to humanize the interaction."  -Max Noble

"When you meet new people, be the first one to humanize the interaction." -Max Noble

Truth of First Impression. To master the human interaction and to perfect your First Impression, you cannot rely solely on rules. That makes you inflexible, judgmental, one-trick-pony. A graceless know-it-all. People will despise you and with time you will grow even more judgmental and isolated. To stop this, you need to trust your instincts, lower your guards and let the flow happen. Train your instincts together with the social codex. When you meet new people, be the first one to humanize the interaction. Take others in to the warmth of your personality from the first moment, look into their eyes, respect what you see and take action based on that. There is no predefined code. Be bold and create deep, meaningful interactions. Done correctly, it will make you well liked and respected, - a pleasant star of the day.

Final Note. Use of humor is the fastest and most efficient way to move others to ease. Even the stiff people will lower their guards and let them be influenced by you with a successful use of wit. That’s why everybody likes comedians. 

My name is Max Noble. I am an Adventurer, Cosmopolitan & Life Connoisseur, and I commit acts of nobleness around the world. This was my today's story about Disrespecting the Rules, part of my book "The Laws of First Impression".

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Why being present is the most vital thing in your life?

This rule is the most important rule of all. In life. Without it you will never be able to think clearly, produce, be in love or have success. Without it you don’t exist.

Be Present

You must forget the past. Don’t dwell into future. Stop right now and let these words sink into you. This is a test. How long can you focus on this text. That is your only criteria to success. So much depends on this. Being present. Your focus. Your discipline. Your life. Your life exists only in now. Yet you struggle to read this text and most likely have been interrupted already now. A sound. A smell. A sudden flashback. A worry about forgetting.

"Your life exists only in now." -Max Noble

Your brain is the same brain as your hunting ancestors had. It is build for long social recreations around fire. Bonding with others is what makes us human successful. We are in search of our tribe all the time. Then there are the intervals. The hunt. The excitement. The joy of being part of something playful, yet serious and challenging. Focus. Discipline. The emotion. The passion. This is what we crave for. You know this. You want this. The real life. The real you.

 "You forget everything and are in flow, synchronized with yourself and you surroundings. You forget your ego and its worries. You become whole." -Max Noble

"You forget everything and are in flow, synchronized with yourself and you surroundings. You forget your ego and its worries. You become whole." -Max Noble

Truth of First Impression. You are not present. This is the common theme of a contemporary man. You are either being sad or joyous about the past or plan or worry about future. It is a rare moment that we found ourselves being present. Yet this is the key to your life. Your life exists only in now. When making First Impressions, your first and most important duty is to be present. Only this way you can take others in. Only in this way you can read others and react accordingly. Only by being present, you can create pleasant moments to others. You need to stop the time by ending the endless chatter in your head. Love the now and the life will love you back.

Final Note. Being present is hard in the modern world, but it is also one of the most rewarding things. You forget everything and are in flow, synchronized with yourself and you surroundings. You forget your ego and its worries. You become whole.

My name is Max Noble. I am an Adventurer, Cosmopolitan & Life Connoisseur, and I commit acts of nobleness around the world. This was my today's story about Being Present, part of my book "The Laws of First Impression".

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Why You as a Man Do Not Exist in the Eyes of Women

This is a lighter note. Not scientifically proven. A fun note. Yet I know it to be the truth. It comes from my wife, the all-knowing oracle of mine.

What do men think? The bitter-sweet truth is that men are utterly simple. We think of women, success and enjoying the life. In that order. We, the men, are efficient machines, created by millions of years of evolution crafted with one thing in mind. Reproduction. Go to any man’s head and we all have three things in common: Sex, Leaving Legacy and Fun.

"Women have many more enemies than men have. And the enemies are very visible. And more the Enemy sends the sex, legacy & fun signals, more enemies they make." -Max Noble

Enter the women and we men are completely and unreservedly mesmerized by them. They have our full attention. They have our brain twisted and rocked everytime they enter the room. We men are the weak sex. We are simple, drooling creatures that love anything to do with those three things. Preferably in one bundle. If the woman possesses even a hint of all the three qualities, we are doomed to switch off our logic and stare. That’s why we are creepy puppies. Our brains do not function properly when women are around.

Ok. Those were my thoughts. Back to my wife. I showed her this, I thought an amazing video, from my friends about Polo.

While we watch movies or anything visual, we need to mirror ourselves in one of the roles we see, otherwise there is no effect. In this case my sub consciousness chose me to become the Polo player standing on moving convertible Bentley, swinging the mallet (a long-handled stick used in Polo) towards the ball and it made feel me pretty good about the scenario.

My wife saw something else. There are glimpses of Polo spectators in the movie. Most of them have the proper Polo spectator outfit on. Meaning sunglasses, some wearing a hat, very nicely dressed most of them. Now to the key finding. I asked what were her thoughts about the 1 minute movie. She struggled to say anything, and I got even more curious. Why this amazing sport and movie makes her itchy? Below is my interpretation and conclusion of the insightful discussion we had about the well-kept secret of women. To be blazenly open, most of it is my own interpretation. My wife might even deny that the discussion had these conclusions. But this is the truth.

Truth of First Impression. Men do not exist in the eyes of the women, - if there are other women around they focus on them. Why? Because their hormones are tribal. Women look at other women to see if they fit into their social codex. Expressed in manners, clothing and values. These other women fit into two rough categories. Friends and Enemies. The Friends are the ones the woman feels safe with. Ultimately, these friends are there for them to support in the case the reproduction and safety machine of man goes broken or is kicked away. Thus the bonding. Women bond all the time with other women because it makes them feel safe. Then there are the Enemies. And there are many of them. Women have many more enemies than men have. And the enemies are very visible. And more the Enemy sends the sex, legacy & fun signals, more enemies they make. They are not part of the tribe. Women are so focused on this Friend/Enemy battle in their head that they don’t see the men. They are in Tribal mode. Unless…

There are two exceptions that switch the Tribal mode off.

Firstly there are the demigods. The ideal husbands that the women wants to share their genes with. They are the saints and rakes at the same time. They can save the babies from burning building, while looking ruggedly handsome. These demigods have the aura that makes women confused, emotional and ready to reproduce right away. At least so say their hormones. My estimate is that about 5% of the male population has this gift. Most of them are blatantly ignorant of it. They just have it.

Secondly, the exotic and unexplainable man that captures women’s attention, not by their good looks, although it helps, but being a stranger. The woman is fascinated by this mysterious man because he offers better survival for her genes. Mixture of two wildly different gene pools has better survival change than two very similar gene pools. She is fascinated by the opposite of her, the color of the eyes, strange habits or manners, the adventure. Break from the usual routine.

Final Note. To capture woman’s attention, the man's first impression needs hint either demigod or exotic creature, preferably both. Otherwise women ignore the man and pay attention to other women. 

My name is Max Noble. I am an Adventurer, Cosmopolitan & Life Connoisseur, and I commit acts of nobleness around the world. This was my today's story about Why Women Do Not Notice Men, part of my book "The Laws of First Impression".

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Why being pure good is boring and why Saints never rule the world

To attract others is a magnificent combination of art and science. There are rules that make sense and others, - not so. At least at the first glimpse.

Accept this: Pure goodness is boring. You are never attracted to pure goodness as much to something that has complex appearance, maybe event slightly sinister. That’s why James Bond has a drinking problem. That’s why Trump won the election. That’s why the women who make men wild, are not the most saintly ones. Forget the unnatural political correctness. People, that include you, love the hint of danger. You are provoked and stirred by it. It awakens you. And you love it. Life is dull and you want to break the dreary routines. You want to love the bad.

  "Forget the unnatural political correctness. People, that include you, love the hint of danger."  -Max Noble

"Forget the unnatural political correctness. People, that include you, love the hint of danger." -Max Noble

To attract others. To make them interested. To make a sale. To convince anyone, you cannot rely on your goodness only. Yes, you can appear as a Saint, but to perfect the persuasion, you need to grow and accept that there are no living Saints. That is why the religions give the title of Saint, when the person has first passed away. When they lived, they were not Saints. Now that the person is not in vigor, the followers are free to construct the perfect image. Only fools believe in perfection. There is no perfection.

Truth of First Impression. When first impression happens, you need to be in charge of it. You don’t want to appear boring. You want others to want you. To do that, you need to accept the fact that a bore will never be as good as someone who creates excitement. The one who grabs your attention will always win over a dull, no matter how good they are. You need to hint something dangerous, forbidden, problematic even slightly threatening.

Final note. Never overplay this side of you when creating first impression. You don’t want to scare off people. You want their full attention, not run or fight reaction. The ideal good-evil balance is depended on you, but during the first impression it must only a slightest hint.

My name is Max Noble. I am an Adventurer, Cosmopolitan & Life Connoisseur, and I commit acts of nobleness around the world. This was my today's story about Evil in You, part of my book "The Laws of First Impression".

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To succeed you need to act like a child. Kill the boring adult in you for a moment and gain success

Courage. I need you to focus now. This is important. To succeed in life you need to be courageous. Without the fortitude and valor, your life is destined to be a small one. Do not read further if you are happy with your life. This message is not for people who are contented and pleased with their life. This message is the one’s who want and deserve more from the thing called breath of life. Then, and only then I require you to read furher, to find out what the gentlemen and ladies with triumph have in common.

Your duty is to be a naïve child when dreaming, being visionary and setting your goals. -Max Noble

Your life starts with a cry. Small children do not think what they deserve. They cry when they feel to do so. And parents do whatever is required to stop the wailing. Then we grow and the parents get tired of the battle and start to educate their child. You stop crying, because your parents find better ways to influence you. Reasoning being their biggest cannon. You cannot do that because… You listen and become more and more reasonable. A grown up cannot just start crying when they do not get what they want or are bored. This magic word of reasoning has it’s consequences. We, the grown ups, limit ourselves. We do it so much that we become marionettes of others expectations. We loose ourselves. This is why the grown ups are so boring and stressed out. Because they reason.

 Courage, bravado, bravery... It is the lift-off that scares us most. Not the journey. -Max Noble

Courage, bravado, bravery... It is the lift-off that scares us most. Not the journey. -Max Noble

You need to understand this: If you want success in life you need the bravado of a child. Request. Say it out loud to yourself. Set a goal and do it. Stop being a bore and conformist. Your duty is to be a naïve child when dreaming, being visionary and setting your goals. Because you know it in the deepest place of you. Only the child in you knows what you really want. The boring adult in you? That is the enemy of success. When you listen your reason, you became reasonable. You set reasonable goals. You choose to work reasonably with reasonable people. Your life becomes reasonable.

To succeed you need to act like a child. Kill the boring adult in you for a moment and gain success. Full stop.

My name is Max Noble. I am an Adventurer, Cosmopolitan & Life Connoisseur, and I commit acts of nobleness around the world. This was my today's story about courage, part of my book "The Laws of First Impression".

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The day I faced death & why NOT reaching the top of a mountain makes a man

My true story about: The day I faced death & why NOT reaching the top of a mountain makes a man.

I was frightened to death. My breathing was short, shallow and not allowing me to think clearly. My heartbeat rapid and my eyes wide open. I was standing on near top of one of the highest mountains in Finland, Saana, and I had just unleashed a massive snow avalanche.

The mountain doesn’t wait. That’s the adventure I was looking for.

The sun was shining so brightly that I needed to narrow my eyes to see anything. It was only about -5 degrees of Celsius and yet I was freezing. And I felt utterly stupid. I had travelled without purpose to the tiny village of Kilpisjärvi at the very tip of Northern Finland, about 300km north of Polar Circle. Then I saw the mountain. One of the highest peaks in Finland. And what the boy of age 19 is to do when his eyes are set to this magnificent rock, covered by meters of snow? Conquer it! That was my first and most customary thought. The ambition was set and it was urgent. The mountain doesn’t wait. That’s the adventure I was looking for.

There is no sensible way to the top of Saana. Especially when it is winter and avalanche time. I didn’t know this. There was maybe a path somewhere, but my eyes were set to the near vertical south face of the mountain. In my foolish bravado, I went in search to find place to rent skis to get to the plateau over the forest level. I was feeling excitement, happiness and joy at the same time. I ate good lunch made of potatoes and reindeer meet at the small local Sami restaurant. Packing food didn’t appear in my mind, as informing anyone about my plans didn’t either.

The white snow bathing in sun was so beautiful and when the avalanche started I was magnified by the white sea moving downwards. And after one or two seconds, I realized that I had made it happen. The small flake I had released had gained power to crush the tall pine trees below. The tall trees cracked and broke. My first clear thought was that this couldn’t be good. I was alone. There were no people near by. I hadn’t told anyone about my conquest. Heck, no-one even knew that I was away from Helsinki. I had just taken the train and followed the sun.

Luckily I had my large mobile phone with me. Good old Nokia. I took it up from my pocket, carefully, while trying not to cause another avalanche.  I cleaned the screen from moist and looked at the empty indicators. No connection. I had no experience from mountain climbing or avalanches. I came from hilly, but not mountainous region of Finland. What should I do?

I was a boy and then the thought came through me. I will die.

I could see a couple of people skiing on the icy lake. I decided to yell to see if they or anyone could hear me. No response. I yelled like I was in a dire danger. Which I only then realized I was. The top was only maybe 20 meters upwards, but covered in thick layer of snow, bathing in sun, making it softer and moister every minute. Ready to release another avalanche, following the first one if I climbed upwards. When I looked downwards again I realized that if I descended towards the tree level I had to face the same destiny of releasing flakes of snow and causing an avalanche.

I yelled yet again. This time in despair. I was starting to feel unable to think straight. My brain signaled extreme alarm, and yet I couldn’t do anything. I was frozen on a cliff, literally and physically. I couldn’t ascend or descent without risking my life.

 Saana, North of Finland.

Saana, North of Finland.

I started to think that how long would it take that someone realized that I was gone. Probably by next late morning, by the check-out time. It was cold and I didn’t have clothes to stay immobile. In fact my clothes were made for casual walk in a park or forest. Not to have them on on bare mountain. Yet if I made a move, it was certain that I would release an avalanche.

I stopped for a while and thought of my life so far. My father, a solid self-made man. My loving mother. He would be worried to death to know where I was now. What a stupid thing to do. I can really die. I will most likely die if an avalanche catches me. Yet, I couldn’t stay. I collected my thoughts. The only way to survive, is to take the risk of going downwards, releasing avalanches and hoping that I didn’t roll along to the trees below.

I was a boy and then the thought came through me. I will die. Yet, I couldn’t remain passive. I took the first move downwards. That move, the decision to move, was shaking a shaking, poor, little move and I cannot remember anymore if I cried, because my fear of death. Most likely. But I moved. I was in a movie that was going to end badly.

I started to think that the violence of avalanches is just part of life. We live and then we die.

I took another step. And third. Fourth. The sun was shining. The skiing couple in the vast distance looked like they had it all. They had life and nothing to fear. I envied them so bad. I took the fifth step and snowflake took off. When avalanche starts off, it looks so harmless. A child’s play. Then the glittering white piece, grows to an awe-inspiring sea, forcing its tsunami violently towards ancient trees. I felt like I died. I was thinking my mother again. I was thinking of all the love and care she and my home village had given to me. And all for this!? To die alone on near top of a mountain. Not even had reached the top!

I was frozen to inaction. Then I shook my head and told myself, that this was not the day to die. I moved on. Yet another paralyzing avalanche. I started to think that the violence of avalanches is just part of life. We live and then we die.

Moving on. Soldiering on. Somehow I felt more certain about me by every avalanche. There was maybe four or five. I reached the tree level.

I felt next to a broken tree out of exhaustion. I was weak and yet joyous. I couldn’t believe that I was alive. Yet, while sitting there, looking the gorgeous sunset, I knew something was dead in me. The first descending move away the mountaintop made me a man. I took the risk of death and moved on. And left the boy behind. I had taken the first steps towards manhood.

The boy in me had set me to conquer the mountain. The man in me had saved me. I was set to live man’s life.

My name is Max Noble. I am an Adventurer, Connoisseur and Connector, and I commit acts of nobleness around the world. This was my story about the day a became a man.

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Get That Profile Picture Right

Why your success depends on your profile picture and how to take the perfect profile picture?

You have 0,1 seconds. That is the time it takes when we see a new face our brains decide whether a person is attractive and trustworthy, among many other things.

"It is not your current real-life face that matters. Your social media profile picture is the corner stone of your identity."

Princeton University Research has found that people respond intuitively to faces so rapidly that our reasoning minds have no have time to influence the reaction - and that our intuitions about attraction and trust are among those we form the fastest. Most interestingly our ancient brains do not make difference between picture and real face when it comes to making first impressions.

Successful people know that the first impression is quick, correct and lasting. And it is not your current real-life face that matters (so much). Your social media profile picture is the corner stone of your identity and through your picture alone you can attract, gain trust and win; once it slips, however, you are shunned, vulnerable and unlucky for reason. Your social media picture is presented to tens, maybe to hundreds of people. Everyday.

 It's selfie time. There are many do's and don'ts with this old profile picture. Get the Keys to Perfect Profile Picture by signing up to my newsletter (soon) or buying my book "The Laws of First Impression" in May. 

It's selfie time. There are many do's and don'ts with this old profile picture. Get the Keys to Perfect Profile Picture by signing up to my newsletter (soon) or buying my book "The Laws of First Impression" in May. 

In the realm of First Impression, you must ask yourself, What Really Matters? The essence of The Laws of First Impression is the ability to create precise and favourable First Impression. When you master your First Impression, you will have easier and more successful life. People like and trust you. Maybe even adore you. You get the job you always wanted, the partner you looked for and rise you wanted. Why? Because we are all humans and we decide whom we like and trust in 0,1 seconds. That is why getting your social media picture right is the first and most important thing. In your life.

Keys to Perfect First Impression

How to take a perfect profile picture in five easy steps

Step 1: Decide what purpose the picture serves

To create a perfect profile picture you must know what you want to attract…

Get the keys to perfect profile picture by signing to my newsletter (soon) or buying my book in May.

My name is Max Noble and I am the Master of First Impressions. I am authoring a book titled: “The Laws of First Impression” which this article is part of. I help people to create precise and favorable First Impressions.

I am an Open Networker so please don’t be reluctant to connect: FacebookInstagramLinkedin.

Fear or Love the Charismatic?

It excites us. It enchants us. Most of us lack and want it. Charisma. It comes from an inner quality – self-confidence and creates a magical aura that radiates outward, making the life of charismatic beautiful and grand.

On contradictory to Charmers, Charismatic are not manipulators. They do not mask their cleverness or smooth others. They have energy that is not calculated, but comes from inner belief of being right. It is their birthright. Or so we choose to believe. Charismatic are mysterious, never fathomable and their power to seduce on mass level amazes us. Our reasoning disappears when we are in contact with master Charismatic.

Yet, they are serene. Cool. And show no signs of conscious effort. They are the Cheetah’s of the cultured savannah. Their elegance is in their smoothness. Practically anything they say or do makes them stand out of the crowd. They express a vision and we follow them gladly. We want to follow them. We fall in love with them.

You can spot the Charismatic by their energy, desire, alertness. They do not suppress their passions. There is always an adventure ahead with them. You can see it from their piercing gaze. Their eyes tell you to follow them. And you obey happily. Because it makes sense. Their purpose is better than others. We have an overwhelming desire to believe in something and their ideas are superior. And you trust Charismatic. Because they have deeply held values and play to our fantasies.

 The piercing gaze. Fear or Love?

The piercing gaze. Fear or Love?

They are larger than life. They can stand calmly, quiet in a loud room and radiate purpose, yet appear vulnerable. They have a weak spot and they need love and affection. They work on minds and hearts of ours.

Charismatic have always been the heroes. The magnets of masses. Yet, there are always less Charismatics around than we want. Charismatics are the rare species in our grey urban jungle.

My name is Max Noble. I am an Adventurer, Connoisseur and Connector, and I commit acts of nobleness around the world. This was my note about Charisma.

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