The Barons: Do Not Be a Bore

It is a ragtag, yet the most refined group of men on earth. That’s the simple truth about The Barons. But as you can feel it, it is not quite enough to leave it there. Who are these people acting by way of they were the kings of the world, giving themselves grand titles like, The Baron of Monaco and The Baroness of Quito? Isn’t that just some out of proportions game they are playing? No. It is not. These gentlemen and ladies have much more depth than just their exotic and very visual style suggests. They have values. Good values. They have depth, and most of them yearn to make the world a better place.

From the right: The Barons of Copenhagen (Max Noble) & of Baham (Defustel Ndjoko), The Baroness of Quito (Maríe José Incisa-di Camerana) and the Barons of Brussels (Clyde Baron) and Marolles (Kamal Eddine Regbi). 

From the right: The Barons of Copenhagen (Max Noble) & of Baham (Defustel Ndjoko), The Baroness of Quito (Maríe José Incisa-di Camerana) and the Barons of Brussels (Clyde Baron) and Marolles (Kamal Eddine Regbi). 

But let’s get back for a moment to their most noticeable trait. Peacocking. What is that? It is an act when a group of (mainly) men gather together to make an impact with their clothes and manners. It is not for faint hearted. It is a visual fiesta like no other and requires major “cohones” from the participants. Peacocking can be planned, but most often it is an improvised meeting, nearing a grand show on public place. I participated several shows last week at Pitti Uomo, one of the most respected fashion shows. And how was the response? The first day we couldn’t (or wanted) to get inside the show as we were photographed and interviewed for straight 6 hours and that’s while we had the time of our lives.

Enjoying your time is one of the most visible traits of when participating Barons life. There are no dulls or bores among us. It is expected to live like we were meant to live: only once. It is about being present, being there for others and making most out of the moment. Just for it’s own sake. It is an explosion of creativity and good manners where the women are ladies and men gentlemen. The other aspect of being a Baron is about respecting the women and treating them well. As many modern men have not grown with this trait, each Baron needs to find his own path. Some are most comfortable with Gary Grant mannerism, some lean towards Victorian era style and some 1920’s laissez-fair.  One thing is certain though; bad mannerism is a taboo, like the casual dressing is not tolerated.

Being a Baron is much to do about respect. Respect for yourself and others. In that order. You cannot just copy their style. That would make you a dandy. Barons go deeper than that and one major element about becoming granted the title of Baron, is not to be a bore. It is about enjoying the life. Being present and showing to others how to do it with style.

To be continued...

My name is Max Noble. I am an Adventurer, Connoisseur and Globetrotter, and I commit acts of nobleness around the world. This was my second part of the article serie: The Barons. Click here for the first one.

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Meet the Barons, the most admired people in Firenze & soon in the world.

If you have manners or style, you don’t want to miss this story. This is a previously unwritten and uncovered story about Barons and my guide to what you need to know about contemporary style and manners.

The Grand Barons. Clyde Baron, Max Noble & Kamal Eddine Regbi. By the way, that's me in the middle. 

The Grand Barons. Clyde Baron, Max Noble & Kamal Eddine Regbi. By the way, that's me in the middle. 

You know these glossy magazines about fashion? Forget about them. And the starved boy-model in it? Already forgotten. Hipster beard? I got you there, didn’t I? If you are a man and have seen other people the last year or so, you have probably wondered how the woodchopper beard would look on you. Just admit it. And then forget it and move on. Hipsters are the victims of bad and misguided marketing to make us men look like we somehow more authentic and could kill a grisly if needed. Yes, wood chopping is good. I do it every time I when I go back to Finland to fire the sauna and I wear the boots, the weared down shirt and the stocking cap if it is cold. But I don’t wear it in Copenhagen and I would not definitely wear it at Pitti Uomo. That would be inauthentic and it looks stupid.

I am in Florence, Italy, the current ground zero of men’s style and I am with real people with real ideas and most interestingly, with real impact. I am talking about new idea that somehow captures everybody’s attention at once and seems to transfer everybody facing it. Meet the Barons. The most photographed and talked about people of the show in Florence.

But before we move on, I have a confession: I am a Baron. I am probably the worst and the best person to write about Barons. I am an insider, making me not objective. Yet at the same time I have the insider knowledge and insights that no-one else has, - yet. And the story of Barons is not been told before. Why is that? Simply because it is born as I am writing about it. It is born out of the urge to have manners and style combined with coherent life-philosophy. And we are many here in Florence this week. We are the people with superior style, great manners and true values. No-one has yet written about it.

My name is Max Noble. I am an art adventurer, watch connoisseur and globetrotter, and I commit acts of nobleness around the world. This was my first part of the article serie: The Barons.

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